ABOUT

Who Am I

I am a Czech-born designer & manager currently based in Kuala Lumpur with over ten years of professional experience. I specialise in human-centred design, omnichannel customer experience, and I am passionate about creating a positive impact through design & innovation. I have experience working with international clients from North America, Europe & Asia across many industries.
MY EVERYDAY FOCUS

Personal Mission

It is my mission to be continuously exploring; feeding my curiosity with neverending learning, challenging perceptions and inspiring people around me.
WHAT DEFINES ME

Core Values

Sincerity

Not wasting any time.

Adaptability

Being constantly challenged.

Boldness

Flourishing with fearless engagement.

Curiosity

Seeing a world full of possibilities.

Creativity

Unlocking opportunities for novel approaches and new directions.
WHAT I BELIEVE IN

Principles

Different ways of working

I don't believe in being prescriptive about how people should tackle challenges.

Less is more

Designing fewer things, better.

Sharing nurtures inspiration

Learning continuously and sharing the outcomes.

Optimism & Safe space

Dedication towards creating a positive space.

Meticulous visual communication

People tend to judge a book by its cover.
MY STORY

Journey thus far

Born and raised in the Czech Republic, I spent my teenage years learning the basics of digital design and getting involved in the tech industry. At the early age of 15, I was designing websites and selling them to small business owners.

A significant shift came five years later when I had a chance to be one of the designers for a prominent international project – social media network CrewDates for Cambridge & Oxford universities.

This exposure allowed me to create a small network of international contacts, which I later utilized and founded a boutique design agency called Mersade, with a focus on creating exciting and useful digital experiences. Over the next couple of years, I was fortunate to work with a broad range of clients and businesses across Europe and North America.

Life was quite marvellous for a while, but after completing my master’s degree in Advanced Economics at the University of Technology in Brno, I realized that my career was lacking something. After a bit of research and soul-searching, I decided to move to Asia. This decision awarded me with life-changing experiences that would transform me for the better in both my professional and personal life.

I spent a couple of months living the digital nomad life in Thailand before finally deciding to settle down in the bustling city of Kuala Lumpur. Being able to interact within Kuala Lumpur’s digital ecosystem personally opened new doors for me. It was the first time I was engaged with projects in Asia-Pacific for a wide range of industries and worked on projects with an audience of millions.

2017 was an important year for me: I had worked on three significant projects for clients from Singapore, Malaysia & Hong Kong, which gave my career the push I needed to start looking for new opportunities. I then landed a job at Althea Korea and was working there as a Lead UX/UI Designer for a year – helping this startup launch it’s services in new markets and further optimize and enhance the current platforms. I was then hired by Accenture Interactive to be a design lead for customer experience teams in Malaysia. 

Currently, I lead multi-disciplinary teams consisting of design researchers, interaction & visual designers, strategists, and creative technologists to create visionary design & customer experience solutions for some of the largest businesses across ASEAN.

May 2020